Global Boyhood Initiative
GRAPHIC DESIGN • SOCIAL MEDIA MANAGEMENT • CONTENT STRATEGY
The Global Boyhood Initiative (GBI) is a digital campaign coordinated by Equimundo, where I am the Digital Marketing and Content Associate. I oversaw the rebrand of the Global Boyhood Initiative, working with a creative agency to refine the brand’s audience, messaging, and design. I currently manage the GBI brand and design all the creative assets associated with the campaign’s digital presence.
GBI is aimed to help boys grow up into healthy men by supporting boys to express their emotions in healthy ways, accept and connect with one another, stand up against bullying and inequality, and break free from stereotypes. The main audience for GBI’s digital presence is parents, teachers, and other adults who play a positive role in boys’ lives, and the brand identity is welcoming, playful, and gender-inclusive.
GBI Gender Dictionary
I designed graphics to provide guidance for parents and teachers to talk to kids about gender and identity in an age-appropriate and understandable way. I supported the writing and copyediting of the tiles and designed the graphics for social media.
GBI Top Picks
We curate lists of media content to support parents in finding positive media for children that shows healthy representations of boyhood and gender equality, as well as media for parents and teachers to consume to learn more about gender and identity.
Conversation Starters
With new brand guidelines, I redesigned a key resource for the Global Boyhood Initiative, our sets of conversation starters. These cards are aimed for parents to use at home with their children to help them think about the role that gender plays in their lives and feel comfortable talking openly with their parents about emotions, bullying, and friendship.
Barbie Conversation Starters
GBI conducts research on how boys and men are portrayed in media and television. As Barbie connected closely to these themes, I conceptualized and designed conversation starters relating to the movie for parents to discuss with their children.
Valentine’s Day social media campaign
GBI’s social media posts aim to start and guide conversations between parents and their children. In this campaign, we hoped to instill healthy messaging about friendship, relationships, and emotions early on in boys’ lives.
More social media tiles
The GBI brand is robust and recognizable while simultaneously being flexible and playful. I enjoy creating designs that align with the brand guidelines while also trying new things to push the brand in new directions.
