Many Ways of Being
LOGO DESIGN
Many Ways of Being (MWB) is an inclusive, youth-centered curriculum focused on gender equity, healthy relationships, & safer sex practices in Washington DC. To engage the youth in the program, the team decided to develop a logo for the project. I had full creative control over the logo design, but the colors were chosen for me.
Primary logo
The logo direction for the Many Ways of Being program highlights difference and diversity – a key value of the program – by utilizing many different colors. The colors, which I wasn’t able to choose, are arranged in rainbow order, a nod to the program’s LGBTQ+ inclusivity.
Early sketches
The program uses the acronym MWB and the only guidance I got on the logo was to utilize the acronym. I started by sketching out various ways to use these letters.
Logo variations
The brand in action
Illustration and cover art not by me.
Presenting at a sex education progrmaming conference
Poster design
Initial poster concept designed by programs team and sent to me for design
Spanish logo
After launching the program, the team decided that they wanted to have a Spanish version of the logo. I modified the existing branding to create a logo of the Spanish name of the program, Muchas Formas de Ser.
