Toji
LOGO DESIGN • BRAND DESIGN • CREATIVE DIRECTION
Toji is a vintage-inspired ski and snow brand with a clean and cool look. This project was for a design brief challenge with minimal direction, so I had full creative control over the branding.
Early sketches to final logo
I drew inspiration from the ‘black diamond’ ski slopes, and imagined a minimalist-looking, high-end brand, only for the best black diamond skiers.
early sketching
final logo
The brand in action
