Vote Like A Dad
CREATIVE DIRECTION • BRAND DESIGN • GRAPHIC DESIGN • SOCIAL MEDIA
Vote Like A Dad is a social media campaign organized by Equimundo which aims to get men to exercise their democratic right to vote while centering child care and paid parental leave as major policy priorities.
The Vote Like A Dad Sticker
The Vote Like A Dad sticker is the key campaign asset for the campaign. The digital sticker is available for download for anyone to add it to an image and share why they #VoteLikeADad.
The pin
A pin is a classic political accessory, so I made the Vote Like A Dad logo into a pin. It resonated so much with delegates and voters that some wore it at the Democratic National Convention!
A closer look at the design
The primary font selection, Alternate Gothic Condensed, is the same as the parent brand, so that the design plays well with Equimundo’s branded materials.
A hand-drawn all-caps font imitates Alternate Gothic Condensed and ties the design clearly to its core value of fatherhood and children.
The hand-drawn star elements allude to the American flag, as well as children’s drawings.
The landing page
I designed the graphics, wrote copy, and laid out the landing page on the Equimundo website using our Wordpress CMS.
The brand in action
Social Media Tiles
